Ajoya Team

The Ajoya team’s decades of experience in CPG, Cannabis, and Financial Services will provide actionable, proven solutions for your cannabis business. 

Joey
Gindi

CEO & Co-Founder,
Ajoya Brands

Expertise

  • Leadership
  • Team Building
  • Strategic Planning
  • Brand Vision

Experience

  • Founded and scaled nationally recognized cannabis brand
  • 10+ years of experience operating cannabis retail and cultivation facilities
  • Led strategy for reimagining how people experience modern cannabis
  • Industry thought leader

Jessica Toberman

Executive & Project Support Manager

Expertise

  • Leadership
  • Communication
  • Scheduling/Coordination
  • Negotiating
  • Critical thinking
  • Problem solving

Experience

  • B.A. in I-O Psychology from Metropolitan State University of Denver
  • Over a decade of experience in management consultation, team building, strategic implementation, and company collaboration.
  • 6+ years working in the first state/market to legalize cannabis

Jerry R. Richardson

Managing Partner,
VIM Advisors

Expertise

  • Corporate Development, and M&A
  • Enterprise Growth Planning & Execution
  • Board Development and Representation
  • Executive Leadership Development
  • Investor Search & Shareholder Relations

Experience

  • International Business Expansion & New Market Entry
  • Advised Public and Private Companies
  • Facilitated Corporate Funding and Growth in Multiple Industries
  • Executive Leader in Corporations, Startups, and Growing Companies

Thomas E.
Jurgensen

Managing Shareholder,
Optima Law Group

Expertise

  • Corporate Law and Organization
  • Intellectual Property Protection and Licensing
  • Securities Law and Funding
  • Complex Business and Legal Strategy
  • Startup Company and Board Advisor

Experience

  • Former Intellectual Property Counsel to 3M Corporation
  • Law Firm Partner and Attorney in IP and Corporate Law for 22 Years
  • Advised and Represented over 1000 Entrepreneurs and Start Up Companies
  • General Counsel to Public and Private Companies for 12 Years

Kate
Heckman

Marketing and Operations

Expertise

  • Strategic planning
  • Program development 
  • Marketing integration 
  • Operations optimization 
  • Industry direction tracking and integration

Experience

  • Marketing and management consulting 
  • Director of Sales and Marketing for Stratos 
  • Director of Marketing for Native Eyewear
  • Creative Project Management for Teva Footwear

Alyson
MacMullan

Founder, Cannabis Retail Advisors

Expertise

  • Maximizing cash flow
  • Inventory strategy
  • Forecasting
  • Merchandise planning 
  • Financial modeling and analysis

Experience

  • Merchandise Planning – Nordstrom
  • Retail Planning – White House/Black Market
  • Business Analytics – Target
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