Industry Trends
The cannabis space moves rapidly. Below are highlighted trends expected to impact the direction of the industry.
Wellness
Increasingly, people incorporate cannabis into an existing wellness routine. This can be to help with the quality of sleep, replace a nightly glass of wine, replace an over the counter pain killer, or ramp up
Tech in the cannabis space
Working with cannabis companies presents risks for providers of mainstream tech products. Even as of 2021, companies like MailChimp avoid working with cannabis companies. This leads to piecemealed tech stacks and suboptimal integrations causing lost
Women
While the original demographic which flocked to legal cannabis skewed young and male, we continue to see an increase in mature women customers. They make decisions for their families. In fact, they drive 70-80% of
Baby Boomers Turning to Cannabis as Medicine
The Gerontology and Geriatric Medicine journal reviewed data regarding cannabis use in the Baby Boomer generation. They found increased use as well as overwhelmingly positive outcomes from general function and quality of life. Older adults