Increasingly, people incorporate cannabis into an existing wellness routine. This can be to help with the quality of sleep, replace a nightly glass of wine, replace an over the counter pain killer, or ramp up a workout.
Customers are enthusiastic about the efficacy and versatility of cannabis products to aid them on their journey.
We will continue to see a variety of dosing options to meet the needs of different types of customers, influencers and non regulated platforms to allow people to share information, the rise of ancillary medical outlets to aid with selection, and broader valuation on education and readily available customer information.
Cannabis has paved the way for a new thought process around plant based wellness. While the areas of consideration will continue to expand, cannabis will remain an important wellness tool for many people.