Working with cannabis companies presents risks for providers of mainstream tech products. Even as of 2021, companies like MailChimp avoid working with cannabis companies. This leads to piecemealed tech stacks and suboptimal integrations causing lost data and subsequently lost opportunities.
Sophisticated tech companies aware of the issues cannabis companies experience, have a large opportunity to provide smart, data focused solutions for lean organizations. In turn, this increased access will allow cannabis companies to make smarter, data informed decisions.