While the original demographic which flocked to legal cannabis skewed young and male, we continue to see an increase in mature women customers.
They make decisions for their families. In fact, they drive 70-80% of consumer decisions.
Cannabis can be a great solution for female specific issues including managing symptoms of PMS and menopause. Further, women make up 80% of autoimmune disorders, for which there is a tremendous amount of anecdotal evidence of cannabis support.
Of those women who use cannabis, many are using for health reasons. This leads them to infused, lower dose products which can generate increased brand loyalty.